Rodeo Drive, between Wilshire Blvd and Santa Monica Blvd, is one of the most famous (and richest) avenues in the world. The three-block stretch showcases the latest creations by the world's most exclusive jewelers and fashion designers. The men's fashion store, Bijan, at N°420 for example, is the quintessence of luxury. At N°433, the subdued shopping mall, Rodeo Collection, caters to this well-heeled clientele and even boasts a pastry house, modestly entitled "La pâtisserie artistique"!