Set at the foot of the hills just outside Alassio centre, Hotel Primula offers rooms and apartments with free Wi-Fi and satellite TV. Staff are available at reception 24 hours a day. The hotel is 300 metres from the beach, it also has a garden with seating area and free bike rental service. It also provides a free bike workshop and storage area. Accommodation features parquet or tiled floors, wooden furniture and ceiling fan. The air-conditioned apartments are located on the attic floor. During summer, the restaurant serves Italian cuisine and Ligurian specialities. Breakfast is served daily until 09:15. A bar is also available. The Primula Hotel is a 10-minute drive from the A10 motorway. Alassio Train Station is 1 km away.